The Book: The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business, by Carol Roth (BenBella Books, Inc., 2011).
Why you should care: Touted as a realistic evaluation of what it takes to succeed in a start-up enterprise.
From time to time a book title will jump out at me from a list of newly issued titles, a book review, or even (seemingly) out of thin air. Such is the case with this book. Full disclosure (probably comes from working with so many securities lawyers): I have not read this book, or had the chance to flip through it or even to look at the pictures.
The title, though, is intriguing enough that I did take a moment to check it out on Amazon.com, where it has earned a creditable five stars based on 69 reader reviews.
From some of these reviews, I gather that the book eschews unbridled optimism and instead gets down to the cold facts regarding entrepreneurial life, its goal being to educate and warn would-be entrepreneurs about what they are up against. A representative blurb characterizes the book as “a cold splash of water for starry-eyed dreamers.”
Has anyone out there read this yet?
From time to time a book title will jump out at me from a list of newly issued titles, a book review, or even (seemingly) out of thin air. Such is the case with this book. Full disclosure (probably comes from working with so many securities lawyers): I have not read this book, or had the chance to flip through it or even to look at the pictures.
The title, though, is intriguing enough that I did take a moment to check it out on Amazon.com, where it has earned a creditable five stars based on 69 reader reviews.
From some of these reviews, I gather that the book eschews unbridled optimism and instead gets down to the cold facts regarding entrepreneurial life, its goal being to educate and warn would-be entrepreneurs about what they are up against. A representative blurb characterizes the book as “a cold splash of water for starry-eyed dreamers.”
Has anyone out there read this yet?
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