What Entrepreneurs Get Wrong

Sometimes knowing what not do to do is just as, if not more, valuable than knowing what to do. I came across an interesting article recently in the Harvard Business Review related to this very topic. While this article, titled “What Entrepreneurs Get Wrong” was published a few years ago, its practical advice is as relevant now as ever.

What I like about this article is that it deviates from the notion that entrepreneurism is, for lack of a better term, all “rainbows and butterflies.” The article outlines common pitfalls that entrepreneurs face when launching their business and provides strategies for overcoming such obstacles. (Can you tell this blog post is written by an attorney?) 

The authors surveyed 120 entrepreneurs from around the world and examined the mistakes they cited most frequently, focusing primarily on the sales aspect of entrepreneurism. 

If you are an entrepreneur just launching your business, or are interested in sales strategies in general, I would highly encourage you to read this article!