Alex: “I'm writing a post about you for a blog. Can you introduce yourself to my readers in a few sentences?”
We have all experienced the benefit of artificial intelligence (AI), such as Amazon’s recommendations for products to buy. Amazon’s AI has been trained over the years on the data from millions of customers and millions of purchases to understand what certain types of products certain customers buy, or what types of products that certain customers generally buy together. When a recommendation is not followed, the AI technology learns from that data and the recommendation will improve in the future. AI is what makes Netflix so addicting—seemingly always having the perfect recommendation for what you would like to binge-watch next. And of course, if you are trying to solve a problem with a company on the internet, the first stop is generally a conversation with a chatbot—technology similar to ChatGPT.
While AI has been around for a while now, the power of AI now finds itself not just in the hands of the large tech companies, but also for the use of small businesses and entrepreneurs. AI will help to solve certain problems and save time for small businesses to focus on the substance of their business—the product or service that they provide. AI can help to automate certain accounting and financial reporting tasks (Xero), help to answer basic customer service questions (Zendesk), and check your grammar and your tone in business writing (Grammarly). Even tasks which were generally more personal and hands-on, such as sales, marketing, and content creation can be created or supplemented with the use of AI (Drift, rasa.io, Jasper.ai).
It will be interesting to see the new developments in AI over the next few months and years, but one thing is for sure: AI will make waves in the business world, and it is something that businesses—big and small—can and should take advantage of to make their business more efficient.
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